The following rules relate to activity through paid sponsored listings for all search engines and are relevant for all terms listed in the Advertiser Brand
The following activities are currently not allowed on the programme:
- bidding of misspelling of brand terms
- bidding on variations of the brand terms
- direct linking
- broad matching on brand terms
Publishers must not display the advertiser’s brand name in the Display URL or Title & Ad Copy
Advertiser Brand Terms
The Search Guidelines / Restrictions are based on but not limited to the following:
(includes vertical scroll)
- helly hansen
- helly hansen jacket
- helly hansen jackets
- helly hansen uk
- helly hansen workwear
- helly hansen waterproof jacket
- helly hansen base layer
- helly hansen buoyancy aid
- helly hansen work boots
- [Above brand terms] voucher code
- [Above brand terms] voucher
- [Above brand terms] discount
- [Above brand terms] discount code
- [Above brand terms] outlet
- [Above brand terms] sale
and any different combinations and capitalisations
Brand Guidelines
All assets provided by Helly Hansen cannot be modified.
Social Content
In accordance with the ASA, if you wish to use affiliate links within your social channels and Instagram stories, you will need to use #ad as an identifier of content that has a commercial agreement attached to it.
Voucher codes
Affiliates should only display voucher codes given to them directly by the merchant or codes listed on the Awin interface. If publishers use voucher codes not listed for affiliate use, any commissions will be declined. Commission will not be awarded to any cashback publishers where voucher codes are used.
Helly Hansen Pro Program
Please note commission is will not be awarded on any Pro Program sales
