URL Restrictions
Affiliates should not use the SKY brand name in their URL.
Affiliates wishing to use the SKY brand name in their sub domain or directory URL of their own website will be considered on a case-by-case basis, and may only be actioned with the prior approval from SKY.
Creative Guidelines
Affiliates should adhere to the Sky branding guidelines that are available within the Awin interface.
Affiliate must display the most up to date logo at all times.
Any creative created by the affiliate, and not Sky, must be submitted to Sky for approval before going live. Please leave at least 48 hours for approval. Any affiliates found using out of date or incorrect creative will be suspended from the program.
Affiliates must use creative supplied directly through either the network or Sky. Any banners being used must be served from the network and not hardcoded into the site. PI tracking is used by Sky to identify the PI value of an affiliate and review the effectiveness of partnerships.
Copy Compliance
Affiliates must comply with all instructions and guidelines that Sky or the network may issue.
The Affiliate must comply with all instructions and guidelines in respect of the presentation and/or display of marketing communications. The Affiliate must correct any errors immediately and at its own expense. The Affiliate must remove any copy or marketing immediately on the request of Sky or the network.
Affiliates must only use copy that is provided by Sky through the network. Copy from the Sky website can be used but must be monitored daily to ensure it is up to date. It is the Affiliate’s responsibility to ensure that they accurately promote Sky’s products and services.
The Affiliate must act in accordance with all applicable laws, regulations and codes of practice including (but not limited to):
- The British Code of Advertising, Sales Promotion and Direct Marketing;
- BERR Pricing Practices Guide (Guidance from Traders on good practice in giving information about prices);
- The Consumer Protection from Unfair Trading Regulations 2008;
- Data Protection Act 1998 (as amended from time to time);
- E-commerce regulations;
- Distance selling regulations;
- Privacy and Electronic Communications Regulations.
Affiliates will be provided with a full manual of content and will be informed when new content is available (usually, but not restricted to, every Wednesday/Thursday). Affiliates have until 10am on Friday each week in order to update copy. Affiliates will be audited on a weekly basis to ensure that materials are updated within the required timeframe. Any affiliate found using incorrect offers or creative will be suspended from the program. Sky requires 5 working days to provide authorisations as a general indication, subject to change and dependant on the scale of each submission.
