The following outlines the Brand guidelines for Medela UK, be it within ad-copy or within our affiliate marketing program.
By signing up to our affiliate programme, you are agreeing to these Terms and Conditions. Please keep in mind that these Terms and Conditions are subject to change at the discretion of the company. Updates to these terms and Conditions will be available via this application and are available upon request. We will do our best to inform you of any changes made.
Affiliate Guidelines
PPC Activity
- Affiliates are required to not bid on our brand terms, or misspellings, on all search engines or such services. These terms include, but are not limited to:
- “Medela UK”
- “Medela”
- “MedelaUK”
- Affiliate partners are not authorised to use “Medela UK” in their ad headers or within the URL. This also includes Shopping search / Image search and all other bidding services through search engines
- You are, however, welcome to use the brand within the ad text itself.
- Affiliates are not permitted to register URLs/domains containing ‘Medela UK’ or any misspells
- Affiliates are to be responsible in their promotion of the Medela UK brand, and avoid any use which may be interpreted as ‘spamming’
Negative keywords
- Medela UK request that affiliate partners review their negative keyword list so as to ensure that online partner bidding does not allow the “Medela UK” terms to appear against non-brand appropriate terms.
- Medela UK request that its proprietary URL is included as a negative keyword (e.g. medela.com/co.uk etc.)
- Medela UK encourage you to run search query reports to identify any search terms that need to be added in as negatives on an ongoing basis
Discount/Voucher codes
- Voucher/discount code affiliate sites are only to be used during a main sale period – and will be accepted onto the programme on a case by case basis
- Medela UK will not pay commission if traffic is pushed to the site during a time when not specified by the affiliates team
- Only voucher codes supplied by Medela UK through Affiliate Window should be promoted by affiliates on their websites, newsletters, or through any other form or communication
- Affiliates found to be promoting unauthorized discount codes or those issued through other marketing channels will have their sales declined
- With all vouchers please include relevant T&Cs and an end date must be provided
- Sites must not use click to reveal functionality where there is not a valid discount code
Creatives / logo usage
- Advertising creative and logos have been provided to support the programme and these are regularly updated
- Bespoke creative can be supplied on request
Social Media
- Affiliates should not register social media, YouTube or any sharing application accounts containing the Medela UK brand name or any similar references
Site Exclusions
- As Medela UK is a family-friendly brand, Affiliates will not be accepted if their site contains pornography, adult, or mature content. This is including, but not limited to, images of sexual acts, nudity intended to sexually arouse the viewer, graphic photos or videos and fetishes.
