As of May 2024, affiliates are awarded CPA under the following criteria:
| Commission Group Commission Awarded | | |
| New Customer | | 8% | | New Customer with Exclusive Voucher Code | | 8% | | | | | | Existing Customer | | 2% | | Existing Customer with Exclusive Voucher Code | | 2% | | Cashback Customer with Voucher Code | | 0% | | Existing Customer with Unauthorised Voucher Code | | 0% | | New Customer with Unauthorised Voucher Code (excluding cashback) | | 1% | | Unpaid | | 0% |
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Voucher Codes
- Affiliates will be awarded full commission (8% for new customers and 2% for existing customers) only if no voucher code is used or an exclusive code has been provided to them through a bespoke agreement.
- Cashback affiliates will not receive commission if the customer uses any voucher code unless an exclusive code has been provided to them through a bespoke agreement.
- All other affiliates are awarded 3% commission for new customers when a code is used that has been provided through the Emma Bridgewater affiliate programme.
- Any welcome codes given through SMS, and referral codes given through mentionme, used on orders, will receive 0% commission.
- There are opportunities to work with us on exclusive codes for higher commissions in exchange for increased exposure – please get in touch with us if this is something you are interested in.
- Affiliates displaying expired codes without marking them as being expired may be suspended from the programme or have their commission reduced to 0% with immediate effect.
PPC Trademark Bidding
- Affiliates are not allowed to bid on our brand name as a keyword within paid search activity (e.g. "Emma Bridgewater", "emmabridgewater.co.uk", "emmabridgewater", “Matthew Rice”). To ensure that you do not appear in searches for these, you are required to assign a negative broad match to all Emma Bridgewater brand terms.
- Affiliates are not allowed to bid on misspellings or variations on our brand name as a keyword within paid search activity (e.g. "emmabridgwater", "emmabrigewater").
- Affiliates are not allowed to bid on hybrid (brand + generic) terms that contain our brand name (including misspells and variations) within paid search activity (e.g. "emmabridgewater pottery", "emmabridgewater mugs").
- Use of any of our trademarked terms as part of the domain name for your website is prohibited e.g. "www.emmabridgewater-discount.com", but brand terms may be contained within the subdomain e.g. “www.website.com/emmabridgewater”.
- Affiliates found breaking the program terms may be suspended from the programme or have their commission reduced to 0% with immediate effect.
Creative and Promotions
- Any publisher who shares creative to other sources before the advertised date of launches or promotions will be blocked from the programme
