About Debenhams
Debenhams is one of the UK’s leading multi-brand retailers across womenswear, menswear, childrenswear, home, and beauty. We offer an exclusive selection of both our own brand and international concession styles for style-conscious shoppers. A proud member of the Boohoo Group PLC since 2020.
Debenhams offers Affiliates:
- 3% commission on both new & existing customer sales and 1% commission for sales made via the app (excluding pp charges & VAT)
- 30 Day Cookies
- Dedicated Account Manager & Dedicated AWIN Team
- Updated product feeds
- Industry Sized Banners
- Affiliate newsletter with tips, news and the latest offers.
“New Customer" means an individual who has not accessed their Debenhams account or made a purchase from Debenhams within the last 3 years.
By joining the Debenhams’ Affiliate Programme, you (the ‘Affiliate’) agree to the following terms as updated from time to time.
In the event there is a separate agreement between yourself and Debenhams, the terms of that agreement will supersede these terms.
Compliance
You agree to adhere to all relevant laws in the promotion of Debenhams.
You agree that your social media content will be compliant with the advertising standards and policies maintained by the ASA (https://www.asa.org.uk/news/influencer-marketing-key-advice-resources.html). In particular, you must use ‘#ad’ to distinguish all affiliated content.
Voucher Codes
You agree to adhere to the new guidelines from the Internet Advertising Bureau Affiliate Marketing Council (IABAMC) regarding voucher codes, in particular:
- You must not use "Click to Reveal" when there is no valid or current code present (i.e. to reveal deals, offers, or sales instead of vouchers).
- You must clearly detail the voucher offer that will be revealed when an individual clicks “Click to Reveal”.
- A valid code is a code that has been legitimately issued by Debenhams for use by affiliates and not a code that has been issued to consumers direct. It will have an activation date and a deactivation date.
- Voucher code directories must contain clear categorisation and separation between deals, offers, sales and discount codes.
- You agree to only promote voucher codes that have either been communicated to you directly or added the Awin UI. Debenhams reserves the right to decline commission on any sales promoted using unauthorised codes.
Confidentiality
You agree to keep all information discussed as part of the Debenhams’ Affiliate Programme confidential including the details of the relationship and commission earned.
Site Content
You warrant that your affiliate content will not contain and/or facilitate illegal activity, discriminatory or hateful content, pornographic content, religious content, political content, the offering of financial products or services, or the abusive or irresponsible promotion of gambling, alcohol, tobacco, or drugs.
Intellectual property
You agree not to misrepresent Debenhams with misleading offers or by masking the website as your own. You agree that all intellectual property is owed by Debenhams and that upon termination of the relationship you no longer you will remove any Debenhams trademarks and logos.
If your content breaches the intellectual property rights of any third party, you agree to indemnify Debenhams for any resulting legal action.
Subnetworks
You agree to provide Debenhams with a breakdown of publishers generating activity (influencer network and subnetwork). If this is something you cannot provide, we will not be able to accept you onto the Debenhams’ Affiliate Programme.
Site Scraping
You agree not to scrape the website.
Cookieless Voucher Tracking
Debenhams uses voucher code attribution for selected voucher code partners. This means that the transaction and commission is awarded to the publisher with the exclusive code. When the voucher is used, transactions will be tracked whether a click has happened or not.
Validations Process
All commissions will be validated on an up to 90-day period. Debenhams reserves the right to decline commission on all returned goods.
Deduplication
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform on a last marketing click basis.
Paid Media Policy
You agree not to carry out any PPC search activity directing traffic to Debenhams except by special arrangement.
If you generate traffic to your own sites, you agree not to:
a. Use ‘Debenhams’ in the sub folder of the display URL (e.g. www.affiliate.com/debenhams).
b. Use ‘Debenhams’ in the subdomain of the display URL (e.g. www. Debenhams.affiliate.com)
c. Use ‘Debenhams’ or a misspelling of ‘Debenhams’ in the display URL (e.g. www.SDebenhams.com or www.Debenhamms.com)
d. Use ‘Debenhams’ in the ad title
e. Bid on ‘Debenhams’ or any brand sold via Debenhams marketplace.
f. Bid on misspellings or extensions of ‘Debenhams’
g. Bid on ‘Debenhams’ alongside generic terms (e.g. “Debenhams Shoes”)
h. Bid on Debenham’s URL (www. Debenhams.com)
i. Show adverts on competitors’ brands
For avoidance of doubt, you can use ‘Debenhams’ in the ad text.
‘Debenhams’ and common misspellings should be added as negative terms to all affiliate paid search campaigns.
Social Media Policy
Affiliates are not allowed to register the ‘Debenhams’ or any variation of it on any social media platform.
Web Domain Policy
You must not purchase, own, or bid on any domain names with the word ‘Debenhams’ or any misspellings.
Termination
Debenhams reserves the right to terminate this agreement at any time, without reason, by providing you with 7 days’ notice.
If you breach these terms, Debenhams reserves the right to suspend you from the Debenhams’ Affiliate Programme immediately, and to decline any pending commission generated for the duration of the breach taking place.
