Bugaboo has been at the forefront of pushchair innovation since we started in 1999 and continue to invent, develop, test, and manufacture products that combine beautiful design with long-lasting functionality.


Attribution Period (Cookie Length)

30 Days


global communication 

US English is the go-to language in global communication of Bugaboo. 

Bugaboo talks about strollers, not about pushchairs. 

Bugaboo uses bassinet, not carrycot.


brand and product names 

The brand and product names of Bugaboo need to be used in a consequent way in order 

to make Bugaboo a stronger brand, and to be able to protect it as such. 

therefore, always:


- Use the word Bugaboo in combination with specific product names;

Bugaboo Fox, Bugaboo Cameleon³, Bugaboo Bee5, Bugaboo Donkey2, Bugaboo Runner,

Bugaboo Accessories, Bugaboo Footmuff, Bugaboo Breezy Sun Canopy, Bugaboo Bag



This is important in both internal and external communications, because these additives are

only claimed / registered in combination with our brand name, not separately.


-Use the brand name in combination with general descriptions like;

Bugaboo strollers

Bugaboo accessories


- Product names should always begin with capital letters.

Superscripts should not be used, and it should be a space between the model and number.

Eg. Bugaboo Bee 5