~~Terminology
global communication
US English is the go-to language in global communication of Bugaboo.
Bugaboo talks about strollers, not about pushchairs.
Bugaboo uses bassinet, not carrycot.
brand and product names
The brand and product names of Bugaboo need to be used in a consequent way in order
to make Bugaboo a stronger brand, and to be able to protect it as such.
therefore, always:
- Use the word Bugaboo in combination with specific product names;
Bugaboo Fox, Bugaboo Cameleon³, Bugaboo Bee5, Bugaboo Donkey2, Bugaboo Runner,
Bugaboo Accessories, Bugaboo Footmuff, Bugaboo Breezy Sun Canopy, Bugaboo Bag
This is important in both internal and external communications, because these additives are
only claimed / registered in combination with our brand name, not separately.
-Use the brand name in combination with general descriptions like;
Bugaboo strollers
Bugaboo accessories
- Product names should always begin with capital letters.
Superscripts should not be used, and it should be a space between the model and number.
Eg. Bugaboo Bee 5
