The Entertainer,, offers its customers a wide range of toys and games for all ages. The Entertainer has over 100 stores in the UK and stocks thousands of products online at


Attribution Period (Cookie Length)

30 Days


Program Terms and Conditions

Website requirements

  1. Website must be live and fully operational.
  2. Inappropriate content cannot be displayed alongside The Entertainer, products.The following is deemed inappropriate:
    - pornographic, offensive or violent content
    - religious or political content
    - gambling, lotteries
    - alcohol, tobacco or drugs
    - firearms
    - sorcery and black magic
    Please note that this list is not exhaustive and The Entertainer, have the right to terminate any site which is found to be inappropriate at any time without notice.

Commission Rates

We currently offer 3% commission for all confirmed transactions and reserve the right to amend rates at any time. Different commissions levels are available for affiliates who run specific marketing activities which need to be advised by The Entertainer, in writing. If you are unsure which ones apply to you, please do not hesitate to get in touch.

Commissions are paid once the customers have received their items and might be declined if the order has been cancelled or amended if the order has been partly cancelled to reflect the amount of completed sales.

Discount Codes Affiliates

Affiliates are only permitted to promote discount codes issued exclusively to them unless otherwise advised by The Entertainer, in writing. We regularly monitor the use of discount codes in operation and reserve the right to decline commission related to discount code abuse. On occasion, we may be able to offer voucher codes to selected partners. Affiliates may only promote codes that are provided through the affiliate programme.

The Entertainer, reserves the right to withhold payment of commission if unauthorized voucher codes are used in an affiliate sale. Any affiliate found to be displaying unauthorized codes may also have their commission declined until the code(s) are removed.

Cashback Affiliates

Cash back cannot be combined with vouchers unless otherwise advised by The Entertainer, in writing. Commissions will be declined if a voucher has been used for the order.

Content Affiliates

We welcome editorial content sites and are happy to provide content for use, please get in contact to receive more information. Use our shopping feed for comparison sites, a quick and easy way to get started with our full catalogue of over 6,000 toys complete with descriptions and prices.

Banners are available for use in various sizes and bespoke sizes are also available on request. Please note that all banners must be sign off by The Entertainer,

PPC Affiliates

Whilst we welcome PPC affiliates, brand names of The Entertainer, are not permitted within ad-word creative – this includes the visible URL. No affiliates can operate a URL solely to re-direct to A landing page or content site must be used. We reserve the right to decline commission related to abuse of these terms.

Negative Keywords

If you are a PPC Affiliate we request that you add the following compulsory list of negative keywords to your paid search campaign:
-Toy Shop*
-The Toy Shop*
-The Toyshop*
-The Entertainer*
The Entertainer Toy Shop
The Entertainer Toyshop
The Entertainer Toys

*We are aware that the asterisked terms above are somewhat generic. However we ask that PPC affiliates exclude these terms as exact matches only. Terms such as "toy shop UK", "toyshop gifts" will be acceptable.