Performance | Running
- Running is a performance category, running products should not be mixed with training or lifestyle products.
- Running shoes are only for running, don’t call running shoes SNEAKERS
Performance | Training
- Training is a performance category, training products should not be mixed with running or lifestyle products
- Training shoes are only for training
- Trainers = Training Shoes, they should not be called sneakers
Nike Sportswear | Lifestyle Product Range
- This category includes sneakers and apparel
- Sneakers = Lifestyle (aka sportswear) shoes
Nike Women | Inspiration / Education / Your Voice
- Inspiration – content that excites, engages and motivates
- Education – serve her functional insights that are actionable and therefore memorable
- Your Voice – own your tone of voice, you are the authenticator and exemplifier of Nike
COPY
- Use the product names as seen on nike.com
- Ensure the Product benefits come out from the storytelling
- Talk about the innovation in an authentic way
CONTENT
- Premium imagery and a personal touch are key to all campaigns
- Publishers shouldn’t feature Nike alongside a competitor product
- Nike encourage creativity
