All affiliate publishers are required to adhere to IAB guidelines and the terms of the Mountain Warehouse affiliate program.
We reserve the right not to honour any commissions that have been generated in a fraudulent or dishonest manner. Any affiliate found to be acting in such a manner faces expulsion, with any pending commissions withheld.
In applying for the Mountain Warehouse affiliate program, you are confirming that you are not promoting us or our products in an inappropriate environment such as but not limited to:
- Illegal material
- Any obscene or sexually explicit material
- Any violent, discriminatory, threatening or abusive material
- Any material which is blasphemous or defamatory in any way
- Any material that infringes the Intellectual Property of any 3rd party
- File sharing or P2P
Additionally:
Use of Voucher / Discount Codes
Our partners may only display and or/otherwise promote marketing vouchers and discount codes that Mountain Warehouse have explicitly released for affiliate publishers via Affiliate Window, or with our prior approval. Any partner found generating sales from coupons and voucher codes without this permission will have the associated commission payment declined. We request that partners make this clear to their customers where this will impact on any expected cashback or loyalty point reward.
Where voucher codes are issues with an expiry date or any associated terms & conditions around usage, these should be clearly displayed with the code and the codes removed or explicitly marked as expired after this date. Any affiliates displaying (unmarked) expired codes may be suspended from the program.
Use of Paid Search Marketing
We accept affiliates who drive traffic and sales via search engines from generic and unbranded terms. However we do not permit bidding on any of our brand terms or trademarks, including misspells and other variants, and request that such sites list our brand name (Mountain Warehouse) and misspells as exact and broad match negative keywords.
We also do not allow affiliates to link directly to our website, use an URL redirect to take customers directly to the Mountain Warehouse website from a PPC ad or to use our brand name in any ad copy. We also request that affiliates do not bid on competitors’ brand terms in order to drive traffic to our website.
Use of Banner Ad Creative
Affiliate partners must use the ad creative supplied directly through AWin and these must not be altered in any way. Any banners being used must be served from the network and not be hardcoded into the site.
Post-view Sales
Post-view or impression-based sales will not be recognised for commission unless specifically agreed in writing by both Mountain Warehouse and AWin in advance of any activity taking place.
VOUCHER CODES
Any voucher codes promoted must be provided through the Mountain Warehouse affiliate programme. We reserve the right to withhold payment if non-authorised voucher codes are used in an affiliate sale.
Affiliates found to be using unauthorised voucher codes can face immediate suspension from the programme.
GOOGLE SHOPPING / PLA ACTIVITY
If you wish to run any Google Shopping or PLA activity, please contact us first. Any brand seen to run Google Shopping or PLA activity on brand terms without permission will receive 0% CPA until the matter is resolved.
PPC BIDDING
Affiliates must not bit on brand names or misspelling such as “Mountain Warehouse”, “Mountainwarehouse”, “mountin warehouse”, “mountain ware house”, “mountainwherehouse” etc.
