Millets is one of the high streets best-known names, offering quality products and friendly, knowledgeable advice on a selection of outdoor kit in over 260 stores nationwide and online at

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days



Millets will pay you 6% on all full price sales generated through its affiliate program and 2% commission on sale items. There is a 30-day cookie length on the Millets programme.

Voucher Codes

Affiliates may only promote codes that are provided through the Millets affiliate programme (either by AWIN or Millets).

Millets reserves the right to withhold payment of commission if affiliates promote an unauthorised voucher code. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.

Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe the IAB voucher code best practice guidelines.

Affiliate PPC Guidelines

Millets PLC operates a strict policy on Paid Search activity including, but not limited to, search engines, advertising networks and social media placements. We do not allow paid search activity of any kind without the consent of Millets Persistent breach of this may result in commissions being declined and potentially being suspended from the programme.


In order to avoid any keyword matching issues, affiliates must add the following keywords as negative broad match to any and all Paid Search activity:

 De-duplication Policy

All affiliate sales are de-duplicated against other online advertising channels

De-duplication channels include:

  • Non PPC Brand
  • Email Advertising 
  • PPC brand
  • Display advertisement
  • Google Shopping

 For any queries of questions, do not hesitate to contact the network or Millets. 


There will be select high profile launches that Millets will not pay any commission on. These will be communicated by Awin through the new manager within 24 hours of the product releasing. Please ensure you are subscribed to receive these emails. No launch products should be communicated by affiliates unless communicated by Awin or Millets,. Any products promoted before the launch time communicated will result in removal of the affiliate.

Millets have the right to cancel any commissions from sales they believe have breached these terms.

Launch products we currently don't pay commission out on: 



We do not allow affiliates to scrape the site for product. All affiliates must use the feeds provided as a means of accessing product.


Products fulfilled from JD Sports brand partners will not receive commission. Products fulfilled by brand partners will be clearly marked on-site