Spoiled Brat – Brand Guidelines for Awin PublishersAbout the BrandSpoiled Brat is a UK-based online boutique offering a curated edit of women’s fashion, accessories, beauty and lifestyle products from cult and emerging brands. Our aesthetic is inspired by Y2K fashion, festival style, bratcore and nostalgic early-2000s trends.
Tagline: Who Says You Can’t Have It All
Target Audience- Women aged 18-45
- Fashion-forward, trend-conscious shoppers
- Interested in Y2K, festival fashion, graphic tees, loungewear and statement pieces
- Engages with social media, celebrity fashion and influencer trends
Brand Personality- Fun and playful
- Confident and empowering
- Trend-led and stylish
- Inclusive and approachable
- Sassy with a touch of nostalgia
Tone of VoiceOur tone should feel like chatting with your fashion-obsessed best friend.
Do:
- Be fun, friendly and conversational.
- Use playful language and fashion terminology.
- Emphasise individuality and self-expression.
- Highlight trends and styling inspiration.
Don’t:
- Be overly corporate or formal.
- Use misleading discount claims.
- Make unrealistic promises.
- Use offensive or inappropriate language.
Key Messaging- Curated fashion from cult and hard-to-find brands.
- New arrivals added regularly.
- Family-run UK boutique.
- Fast UK delivery and excellent customer service.
- Your destination for Y2K, festival and celebrity-inspired fashion.
Brand KeywordsY2K | Festival Fashion | Bratcore | Graphic Tees | Vintage Inspired | Trend-Led | Statement Style | Celebrity Fashion | Girls’ Night Out | Boutique Fashion
Approved Brand TermsPlease refer to the brand as:
- Spoiled Brat
- SpoiledBrat.co.uk
Website:
https://spoiledbrat.co.uk
Promotional GuidelinesPublishers may:
- Feature products and collections.
- Promote approved offers and discount codes.
- Use provided creative assets and banners.
- Create editorial content, gift guides and fashion inspiration content.
Publishers may not:
- Misrepresent pricing or promotions.
- Use expired discount codes.
- Create websites or social profiles impersonating Spoiled Brat.
- Use misleading claims regarding stock availability or discounts.
Content Themes That Perform Well- Y2K outfit inspiration
- Festival fashion edits
- Celebrity-inspired looks
- Graphic tee styling
- Seasonal fashion trends
- Gift guides and wish lists
- New-in fashion round-ups
Social Media StyleContent should feel:
- Bright and engaging
- Fashion-forward and trend-driven
- Fun, feminine and aspirational
- Authentic rather than overly polished
Preferred Imagery- Flat lays and styled outfit imagery
- Lifestyle and model photography
- Bright, clean backgrounds
- Pink, neutral and pastel tones where appropriate
Brand MissionTo help women express their individuality through unique, trend-led fashion that makes them feel confident, stylish and unapologetically themselves.
