Terms & Conditions PPC / Paid Search Policy
- Affiliates are strictly prohibited from bidding on Get Laid Beds's trademarks, brand name(s), or any derivations, misspellings, or close variants — with or without spaces — in any PPC/SEM campaign, including Google Ads, Bing Ads, and any CSS (Comparison Shopping Service) campaigns.
- "Get Laid Beds" and all variations/misspellings must be added as negative keywords in all affiliate PPC campaigns, with no exceptions.
- This applies regardless of promotional type — direct linking, CSS, or otherwise.
- Partners found in breach may face immediate reversal of pending and historic commission, removal from the programme, and forfeiture of future payments.
Organic Brand Protection
- Affiliates must not undertake any SEO activity targeting Get Laid Beds's brand name, trademarks, or close variants — this includes optimising content, landing pages, or metadata to rank for branded search terms.
- Affiliates must not create pages, content, or domains designed to intercept or "hijack" customers who are already searching for Get Laid Beds directly (branded organic search).
- Affiliates must not register or use any misspelt or confusingly similar domains to Get Laid Beds's own website or trademarks.
- No affiliate may create duplicate landing pages resembling Get Laid Beds's own site.
Brand & Creative Assets
- All logos, product images, pricing, and brand descriptions used by affiliates must be kept accurate and up to date, matching Get Laid Beds's own website at all times.
- No affiliate may alter, edit, or adapt Get Laid Beds's copyright-protected creative assets in any way without prior written approval.
- All creative, text, and visual content used to promote Get Laid Beds — including on-site placements, banners, and written copy — must be approved by Get Laid Beds in advance. Commission may be declined for any activity using unapproved assets or messaging.
- Masking, cloaking of URLs, or embedding Get Laid Beds's website/content via iframe is strictly forbidden.
- Scraping Get Laid Beds's website is strictly forbidden.
Voucher Codes & Cashback
- Only voucher codes issued and published via the Awin interface are authorised for use. Get Laid Beds reserves the right to withhold commission, or set commission to zero, for any affiliate displaying unauthorised or unpublished codes.
- Codes with an expiry date must be clearly marked and removed (or explicitly marked as expired) once they lapse. Failure to do so may result in suspended commission or programme removal.
- Affiliates must follow IAB voucher code best practice guidelines.
- Affiliates may offer cashback to their users in line with standard programme terms.
Subnetworks
- Subnetworks must disclose, on request, the full list of sub-publisher sites/domains/apps on which Get Laid Beds's creative, links, or offers appear.
- Subnetworks must use the Awin tracking parameter for all traffic and pass the sub-publisher URL responsible for each sale via the appropriate field, so that Get Laid Beds can identify exactly where each sale originated.
- Get Laid Beds reserves the right to exclude specific sub-publisher sites or categories from the programme at any time, and to request removal of Get Laid Beds's assets from any site deemed unsuitable or non-compliant.
- Failure to provide sub-publisher transparency on request may result in commission being withheld or removal from the programme.
Website & Traffic Quality
- Affiliates must not deploy scripts, tags, pixels, or tracking technology on Get Laid Beds's website without prior written approval.
- Traffic generated via browser extensions, toolbars, plugins, or similar technologies is prohibited unless explicitly approved in writing.
- No auto-triggered or non-user-initiated clicks, click injection at checkout/basket stages, invisible or forced redirects, or any mechanism designed to overwrite existing tracking cookies.
- No on-site overlays, pop-ups, or coupon prompts that intercept the customer during their journey on Get Laid Beds's website.
Commission Validation, Cancellations & Returns
- Commission is only confirmed once an order has passed Get Laid Beds' applicable cancellation and returns window and has not been cancelled, returned, or refunded.
- Standard products carry a statutory 14-day right to cancel after delivery; bespoke, customised, made-to-measure items, and opened hygiene-sealed products are excluded from this right, but may still be cancelled closer to dispatch subject to production charges.
- Where an order is cancelled (including bespoke orders cancelled ahead of dispatch), returned, or refunded in whole or in part, any commission attributed to that sale will be reversed accordingly.
Attribution & De-Duplication Policy
Get Laid Beds pays commission based on which channel first introduced the customer into their journey, not simply whichever channel happened to click last. Specifically:
- Commission will be paid where an Awin-tracked affiliate click is the customer's first identifiable touchpoint, even if the customer subsequently also interacts with paid search, paid social, email, or other marketing channels before completing their purchase. In this scenario, the affiliate introduced the customer and is entitled to commission for that sale.
- Commission will not be paid where the customer's first identifiable touchpoint was another Get Laid Beds marketing channel - including but not limited to paid search (PPC), organic search, email marketing, or paid social — and an Awin affiliate click occurred later in that same journey. In this case, the affiliate did not introduce the customer and the sale is not eligible for commission.
- Get Laid Beds applies a lookback window of 30 days when assessing prior touchpoints across its own channels for the purposes of this policy.
- Affiliates should be aware this is a first-touch qualification model for affiliate eligibility. Get Laid Beds reserves the right to review order-level data, including analytics and paid media reporting, to verify the true first touchpoint where a dispute arises.
- Voucher/discount code sales will only be eligible for commission where the code was published via the Awin network.
Incrementality & Compliance
- Affiliates must aim to drive genuinely incremental traffic and sales. Activity designed to capture or overwrite existing demand at the point of conversion is not permitted and may lead to commission adjustment or programme termination.
- Get Laid Beds reserves the right to conduct incrementality testing, including holdout or suppression tests, and affiliates must comply with reasonable requests to support this.
- Affiliates must provide full transparency on traffic sources upon request, including publisher/sub-publisher breakdown, domains/apps where ads or content are served, and traffic acquisition methods. Failure to provide this may result in commission removal or programme exclusion.
General
- Get Laid Beds reserves the right to decline or reverse commission, suspend tracking, or remove any affiliate from the programme where activity is found to be non-incremental, in breach of these terms, or misaligned with the attribution policy above.
- These terms may be updated from time to time; affiliates will be notified of material changes via the Awin platform.