Rice's Market Affiliate Brand and Creative Guidelines
These guidelines govern how publishers in the Rice's Market affiliate program may present our brand, product, and trademarks. Please review carefully before promoting Rice's Market. Violations may result in commission reversal or removal from the program.
Brand Name and Trademarks
- Always refer to the brand as "Rice's Market" with the apostrophe. Do not use "Rices Market," "Rice Market," or any other variation.
- Do not modify, abbreviate, or stylize the brand name in marketing copy.
- Rice's Market, the Rice's Market logo, and all associated product names are trademarks of Rice's Market. Use is permitted solely for the purpose of promoting the affiliate program in accordance with these guidelines.
Logo Usage
- Use only the official logo files supplied in the AWIN creative library or provided directly by Rice's Market.
- Do not alter the logo in any way, including color, proportion, orientation, cropping, or by adding effects, drop shadows, or overlays.
- Maintain adequate clear space around the logo. Do not place the logo on busy, low-contrast, or off-brand backgrounds.
- Do not combine the Rice's Market logo with any other logo, mark, or graphic in a way that implies endorsement, partnership, or co-branding without prior written approval.
Product Imagery
- Use only official product photography supplied by Rice's Market through the AWIN creative library or our approved brand asset channels.
- Do not crop, filter, or color-correct product imagery in a way that misrepresents the product.
- Influencer and content creator use of the product on camera (unboxing, preparation, taste reviews, recipe content) is welcomed and encouraged, provided the product is represented accurately and prepared according to our included instructions.
Product Claims and Messaging
- Describe the product accurately. Rice's Market is a premium spicy tuna crispy rice kit using sashimi-grade tuna, delivered via refrigerated shipping.
- Do not make health, medical, weight-loss, or nutritional claims about the product beyond what appears on the official Rice's Market website.
- Do not make claims regarding shelf life, freshness, allergens, or food safety beyond what is stated in our official materials.
- Do not represent Rice's Market as suitable for any specific dietary need (gluten-free, paleo, keto, dairy-free, allergen-free, etc.) unless explicitly stated on our website.
- Pricing must be represented accurately at all times. Do not advertise discounts, sales, bundles, or promotional codes that are not currently active and authorized in writing.
Required Disclosures
- All promotional content must include a clear and conspicuous disclosure of the affiliate relationship in accordance with FTC guidelines (16 CFR Part 255). Acceptable disclosures include "#ad," "#affiliate," "paid partnership," or equivalent language placed before any affiliate link or product mention.
- Social media disclosures must be visible without requiring the reader to expand a caption, scroll, or click through.
Prohibited Contexts
Rice's Market may not be promoted on or alongside content that is:
- Sexually explicit, adult-oriented, or otherwise unsuitable for general audiences
- Directed primarily at minors under the age of 18
- Hateful, discriminatory, or harassing toward any group
- Violent, threatening, or graphic in nature
- Related to weapons, illegal substances, gambling, or any illegal activity
- Politically divisive or partisan
- Misleading, deceptive, or making false claims about any product
- Spam in any form, including unsolicited email, comment spam, forum spam, or low-quality content farms
- In violation of any applicable law, regulation, or third-party platform terms of service
Custom Creative Approval
- Publishers wishing to use Rice's Market brand assets in custom creative (including blog posts, video thumbnails, social graphics, email designs, and printed materials) must submit the proposed creative for review prior to publication.
- Submit creative approval requests through your AWIN dashboard messaging or to team@rices.market.
- Please allow up to three business days for review.
Tone and Voice
Rice's Market is a premium, quality-focused brand. Communications should reflect this positioning. Please avoid:
- Discount-driven or "deal of the day" framing
- Clickbait, sensational, or exaggerated language
- False urgency ("only X left," "ends tonight") unless authorized in writing
- Negative comparative claims against named competitors
Promotional Codes
- Only use promotional codes that have been issued to you or made publicly available by Rice's Market.
- Do not represent unauthorized, expired, or fabricated codes as active.
- Do not list Rice's Market on coupon, voucher, or deal aggregator sites without prior written approval.
Paid Search
All paid search activity is prohibited under the program terms. Please refer to the Paid Search Policy for details.
Updates
These guidelines may be updated periodically. The current version is always available in your AWIN dashboard. Continued participation in the program constitutes acceptance of the most current version.
For questions, brand asset requests, or creative approval, contact team@rices.market
