Rice's Market Affiliate Program Terms
Welcome to the Rice's Market affiliate program, operated through the AWIN network. By participating in this program, publishers agree to the terms below. Please read carefully before joining.
1. Eligibility and Approval
Publishers must apply through the AWIN platform and be approved by Rice's Market before promoting the brand. We approve publishers in the following promotional categories:
Content (blogs, recipe sites, food publications, lifestyle and gift-guide publishers)
Community (food forums, niche communities, organic word-of-mouth publishers)
Email (only with explicit pre-approval per campaign, sent to opt-in CAN-SPAM compliant lists)
We do not approve publishers in the following categories:
Cashback
Coupon and voucher sites
Loyalty programs
Paid search and search affiliates
Behavioural retargeting
Media brokers
We may decline any application at our discretion. Approval into the program does not guarantee continued participation. We reserve the right to remove publishers at any time for breach of these terms.
2. Commission Structure
2.1 Rates
Commission GroupCodeRateEligibilityNew CustomerNEWUSD 9.00 fixed per validated orderFirst-time purchasers, identified by no prior order history at the email address usedReturning CustomerRETURNINGUSD 0.00 per orderAll repeat purchasersDefaultDEFAULT1.00% of transaction valueFallback applied where new/returning status cannot be determined due to tracking issues
2.2 Commissionable Transaction Value
The transaction value used for commission calculation excludes:
Sales tax
Shipping and delivery charges
Credit card and payment processing fees
Gift wrapping or other service charges
2.3 Eligible Products
Commissions are only payable on sales of the Rice's Market Spicy Tuna Crispy Rice Kit. Gift cards, accessories, apparel, bundles, and any future product additions are excluded from commission unless explicitly added to the program in writing.
3. Attribution and Cookie Window
Rice's Market uses a 7-day last-click attribution model. Affiliates earn commission on validated sales where their tracked click was the most recent affiliate touchpoint within the 7 days prior to purchase.
4. De-duplication
Affiliate sales are de-duplicated against the following channels. Where another channel also drove the same transaction, that channel takes attribution and the affiliate commission is reversed:
PPC Brand (Rice's Market paid search on branded terms)
Email marketing (Rice's Market CRM and newsletter activity)
Display advertising (Rice's Market paid social and display campaigns)
Direct partnerships (Rice's Market directly negotiated influencer and brand collaborations)
Other affiliate networks (any future Rice's Market affiliate programs operated outside AWIN)
Affiliate sales are not de-duplicated against PPC Generic activity. De-duplication is performed during the validation period prior to commission approval.
5. Validation and Payment
5.1 Validation Period
Commissions remain in pending status for 37 days from the transaction date. During this period, Rice's Market reviews each transaction and confirms eligibility. After 37 days, commissions are either approved for payment or declined.
5.2 Reasons for Declining Commissions
Commissions will be declined for any of the following reasons:
Order cancelled before fulfilment
Item returned or refunded in whole or in part
Breach of program terms by the publisher
Duplicate order
Item out of stock
Chargebacks or payment disputes
Fraudulent orders
Undeliverable shipments, including refused delivery, incorrect address, or recipient unavailable for perishable cold-chain delivery
Use of unauthorized, expired, or fabricated discount or promo codes
Self-referrals by the publisher, including orders placed by the publisher, their employees, or known associates
Orders where the customer cookie or referral attribution cannot be validated
De-duplication against another marketing channel (see Section 4)
6. Paid Search Policy
All paid search activity by affiliate publishers is prohibited. This includes:
Bidding on the Rice's Market brand name, any variations, misspellings, or combinations of the brand name with other terms (including but not limited to "Rice's Market," "Rices Market," "Rice Market," "Rice's Market sushi," "Rice's Market kit") on any search engine, including Google, Bing, Yahoo, DuckDuckGo, and any other current or future search platform.
Bidding on any keywords, generic or otherwise, with the intent to drive traffic to rices.market or any Rice's Market landing page.
Using the Rice's Market name or trademarks in ad copy, display URLs, titles, descriptions, headlines, sitelinks, or any ad extensions.
Direct linking from paid search ads to rices.market.
Placement of shopping ads, including Google Shopping, Bing Shopping, and any Comparison Shopping Service (CSS) placements, that link to rices.market.
Bidding on rices.market URLs, domain variations, or domain typos.
Rice's Market does not maintain a whitelist of publishers permitted to engage in paid search. The prohibition applies universally to all participating publishers.
Commissions generated through prohibited paid search activity will be reversed. Repeated violations will result in removal from the program and forfeiture of pending commissions.
7. FTC Disclosure
All promotional content must include a clear and conspicuous disclosure of the affiliate relationship in accordance with FTC guidelines (16 CFR Part 255). Acceptable disclosures include "#ad," "#affiliate," "paid partnership," or equivalent language placed before any affiliate link or product mention. Social media disclosures must be visible without requiring the reader to expand a caption, scroll, or click through.
8. Brand and Creative Guidelines
Use of the Rice's Market name, logo, imagery, and other brand assets is governed by the Rice's Market Brand and Creative Guidelines, available separately within the AWIN dashboard. Compliance with these guidelines is mandatory. Material violations may result in commission reversal and removal from the program.
9. Notice of Changes
9.1 Program Terms
Material changes to these program terms (including commission rate reductions and structural program changes) will receive at least 14 days written notice via AWIN. Changes addressing fraud, abuse, or breaches of program terms may take effect immediately at our discretion.
9.2 Website Availability
Planned maintenance and scheduled downtime on rices.market will be communicated at least 14 days in advance where possible. Emergency outages, technical incidents, or third-party service disruptions outside our control may not receive advance notice.
10. General
10.1 Self-Managed Program
Rice's Market operates this program directly without an outsourced affiliate manager. For all program questions, creative approval requests, and partnership inquiries, contact team@rices.market.
10.2 Right to Modify
Rice's Market reserves the right to modify these program terms, commission rates, approved publisher categories, and program eligibility at any time, subject to the notice provisions in Section 9.
10.3 Governing Network
This program is operated through the AWIN affiliate network. AWIN's standard advertiser-publisher network terms apply in addition to these program-specific terms. Where there is conflict, these program-specific terms apply to commercial matters between Rice's Market and the publisher.
Continued participation in the Rice's Market affiliate program constitutes acceptance of these terms.
For questions, contact team@rices.market.
