CIRCA 1970 Brand Guidelines
CIRCA 1970 is a premium, editorial skincare brand created by professional makeup artists and trusted on real faces — from set to red carpet.
We ask partners to represent the brand in a way that reflects its positioning: refined, elevated, and authentic.
Focus on:
- A simplified skincare approach — one product instead of multiple steps
- A plant-based retinol alternative using bakuchiol
- Visible results: smoother, more even, more alive-looking skin
- Sensory experience: lightweight, fast-absorbing, satin finish
Tone of voice:
- Clean, editorial, and modern
- Confident, not exaggerated
- Avoid overly promotional or aggressive sales language
Not permitted:
- Medical or clinical claims
- Overstated or unrealistic promises
- Discount-led or “cheap” messaging
- Use of unauthorized brand assets
We prioritize partnerships with editorial publishers and content creators aligned with CIRCA 1970’s positioning.
