General
CIRCA 1970 is built on simplicity, integrity, and performance.
Created by professional makeup artists, the line centers around a plant-based retinol approach to skin renewal — designed to improve texture, tone, and overall skin quality without irritation.
By joining the program, you agree to represent the brand accurately and in alignment with its elevated, minimal positioning.
Branding
CIRCA 1970 is a premium, founder-led brand trusted on real faces in real conditions.
All imagery and messaging should remain:
- Clean, elevated, and editorial
- Consistent with brand visuals
- Free of heavy discounting or overly promotional language
The product is positioned as a considered essential — not a quick fix.
Content & Messaging
We encourage authentic, experience-led content.
Focus on:
- Real use and daily ritual
- Skin renewal benefits (texture, tone, hydration)
- Sensory experience (lightweight, fast-absorbing, grounding scent)
Avoid:
- Medical or exaggerated claims
- “Instant transformation” language
Commissions
Commission is earned on completed, non-refunded purchases through your tracked link.
Canceled, returned, or misused orders will not qualify.
We may adjust commission structures to support long-term program health.
Paid Media & Restrictions
Affiliates may not:
- Bid on branded keywords (e.g. CIRCA 1970)
- Use unauthorized discount codes
- Run ads that compete with official brand campaigns
Transparency
Affiliate relationships must be clearly disclosed in line with FTC guidelines.
Closing
CIRCA 1970 is a skin renewal system rooted in simplicity and ritual.
We partner with those who understand both.
