| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | We de-duplicate only against our own paid brand-term search. We do not de-duplicate against generic PPC, email, display, direct partnerships, price comparison, in-house programs, or other affiliate networks. Cookie window: 30 days, last-click. |
| PPC Brand | | | If a customer's path includes our paid search on brand terms (e.g. 'the gilded horse') and an affiliate touch, the brand-term ad wins attribution. Customers searching us by name are considered already in-funnel. |
| PPC Generic |  |  | |
| E-mail Advertising | | | |
| Display Advertising | | | |
| Direct Partnerships | | | |
| Price Comparison | | | |
| In House Publisher program | | | |
| Other Affiliate Networks | | | |
