The Gilded Horse brand guidelines:
- Brand name is always written as "The Gilded Horse" — never "Gilded Horse" alone, never "TGH" in customer-facing copy.
- Use approved imagery only (available in the Documents tab and via operations@thegildedhorse.com). Do not crop the logo or alter color treatments.
- Tone: refined, heritage-forward, equestrian. Avoid casual or meme-driven framing.
- Restricted placements: do not feature The Gilded Horse alongside fast-fashion brands, gambling content, or content featuring animal cruelty, hunting trophies, or rodeo events involving controversial practices.
- Approved sites only: any new partner site must be submitted for approval before promotion. We reserve the right to decline placement on any site that conflicts with the brand.
