| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content |  |  | We actively encourage content-led promotion, including blogs, gift guides, and editorial features. Tilly’s Letters performs best when introduced through storytelling, gifting, and real-life use. |
| Discount Code | | | Approved affiliates may promote Tilly’s Letters using valid discount codes. Codes must be authorised and accurately represented, with no misleading or expired offers. |
| Email | | | Affiliates with relevant email audiences may promote Tilly’s Letters through newsletters and campaigns, particularly those focused on parenting, gifting, and family life. |
| Loyalty | | | |
| Search | | | |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | Tilly’s Letters is a family-focused brand. Promotion alongside inappropriate, offensive, or adult content is not permitted. All content must align with a child-friendly, premium, and considered brand environment. |
