BIOVELVET™ Affiliate Branding Guidelines
To ensure a consistent and professional brand image, we ask all our affiliates to adhere to the following branding guidelines when promoting BIOVELVET™.
1. Brand Name Usage
Approved: BIOVELVET™ (Always uppercase, ideally with the trademark symbol).
Acceptable: BIOVELVET (Uppercase, no symbol).
Unapproved: BioVelvet, Bio Velvet, bio velvet, Biovelvet.
Always present the brand as a premium, science-backed natural skincare solution.
2. Tone of Voice
Empathetic & Reassuring: Acknowledge that skin conditions (like eczema, psoriasis, and burns) are frustrating. Frame BIOVELVET™ as a comforting, reliable solution.
Professional & Trustworthy: Highlight that the product is dermatologist-recommended and used by medical professionals.
Natural yet Advanced: Focus on the synergy between the "patented deer antler velvet formula" and "active natural botanicals."
3. Language & Claims (Crucial) Because BIOVELVET™ is a cosmetic skincare product, affiliates must be careful with medical phrasing.
Use terms like: "Helps soothe," "Supports visible recovery," "Calms irritated skin," "Promotes healthier skin," "Aids in mending."
Avoid terms like: "Cures," "Heals completely," "Miracle drug," "Medical treatment."
Do not present the product as a substitute for prescribed medication.
4. Key Selling Points to Highlight When writing copy, we encourage you to focus on these core brand pillars:
Speed: "Relieve irritated skin in days, not weeks."
Ingredients: Powered by Deer Antler Velvet, Aloe Vera, Tea Tree Oil, Ginkgo Biloba, and Dead Sea Minerals.
Inclusivity: Suitable for all skin types, all ages (from newborns to adults), and highly sensitive skin.
Texture: Lightweight, fast-absorbing, and non-greasy.
Trust: 14-day money-back guarantee, compliant with UK Cosmetic Regulations.
5. Imagery & Visuals
Before & Afters: You are highly encouraged to use the official before-and-after photos provided in the Awin creative hub, as these are our strongest conversion tools.
Logo & Banners: Only use the official BIOVELVET™ logos and banners provided in the Awin platform. Do not stretch, recolor, or alter the logo in any way.
Lifestyle Imagery: Choose clean, premium, and wholesome imagery that reflects health, wellness, and relief.
