BookAllCare Branding Guidelines
Brand Name: Always written as "BookAllCare" (one word, capital B, A, C). Never "Book All Care", "Bookallcare", or "BAC".
Tagline: Search, Compare & Book a Nursery Tour
Brand Colours: Teal (#3AAAB5), Orange (#F57C20), Green (#A8BF45), Pink (#E8718A), Yellow (#F5C040). Use teal or orange as primary.
Tone of Voice: Warm, friendly, reassuring, parent-focused. We speak as a trusted helper, not a corporate brand. Nanny Marj is our brand character — approachable, knowledgeable, and caring.
Do:
- Use official logo and display banners provided in the Documents section
- Refer to nurseries as "Ofsted-registered"
- Emphasise the service is free for parents
- Use "nursery tour" language to match our CTA
Do Not:
- Alter the logo colours, proportions, or layout
- Make claims about specific nursery availability or pricing
- Use language that could mislead parents about Ofsted ratings
- Associate BookAllCare with adult content or non-family-friendly material
- Bid on BookAllCare brand terms via PPC
