| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Standard last-click attribution rules apply. |
| PPC Brand |  |  | Brand paid search traffic takes priority. |
| PPC Generic |  |  | Generic paid search campaigns take priority. |
| E-mail Advertising |  |  | Friar Tux owned email campaigns take priority. |
| Display Advertising |  |  | Applies to Friar Tux display and retargeting campaigns. |
| Direct Partnerships |  |  | Includes direct influencer or partner agreements. |
| Price Comparison |  |  | Applies where applicable. |
| In House Publisher program |  |  | Internal referral program takes priority. |
| Other Affiliate Networks |  |  | Prevents duplicate commission across networks. |