| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Allowed with approved partners. |
| Content | | | Editorial publishers, blogs, wedding guides, and media sites encouraged. |
| Coupon Code | | | Allowed, but only with approved codes and authorized partners. |
| E-mail | | | Must be opt-in lists and comply with CAN-SPAM regulations. |
| Loyalty | | | Allowed with established platforms. |
| Search |  |  | |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Publishers may not bid on Friar Tux branded search terms or variations. Only approved coupon codes may be promoted. Content must be brand-safe and not include adult, illegal, or offensive material. |
