1. General
Welcome to the Traverseon Affiliate Programme. Traverseon is a premium outdoor and camping brand trusted by over 300,000 active users across the United States. Our mission is to "Simplify Your Outdoor Life" by designing compact, easy-to-use gear systems that allow city dwellers to venture into nature with ease.
Compliance: All affiliates must provide clear disclosure of their relationship with Traverseon in accordance with FTC guidelines.
Brand Integrity: Promotional content must align with our brand values of smart functionality, urban portability, and authentic outdoor performance.
Termination: We reserve the right to remove any affiliate who misrepresents the brand, uses offensive content, or engages in unethical marketing practices.
2. PPC
PPC Policy: Strictly Restricted
Brand Bidding: Affiliates are strictly prohibited from bidding on the brand name "Traverseon" or any variations, combinations, or misspellings (e.g., Traverse on, Traverson).
Negative Keywords: You must add "Traverseon" as a negative keyword in all your paid search campaigns (Google, Bing, etc.).
Direct Linking: Direct linking to www.traverseon.com via PPC ads is not permitted.
Action: Commissions for sales generated through unauthorized brand bidding will be declined, and the affiliate may be suspended from the program.
3. Commission
Performance-Based Tiered Structure We offer a highly competitive tiered commission based on your monthly GMV performance:
Standard Tier: 15% Commission (Monthly GMV $0 - $2,000).
Growth Tier: 18% Commission (Monthly GMV $2,001 - $8,000).
Premier Tier: 20% Commission (Monthly GMV $8,000+).
Exclusive Customer Discounts:
Affiliates are authorized to provide their audience with a 10% OFF discount code.
How to obtain: After your application is approved, please email johann@traverseon.com to request your unique, personalized 10% discount code.
4. Branding
Official Assets: Only use the logos and high-quality lifestyle imagery provided in the "Documents" tab.
Visual Standards: Do not stretch, recolor, or modify the official Traverseon logo.
Messaging: Focus on "Urban Portability" and "Authentic Outdoor Performance" when describing our products.
5. Publishers
Approved Publishers: We welcome content creators, outdoor/hiking bloggers, gear review sites, and social media influencers with a strong US audience.
Prohibited Content: We do not partner with sites that contain adult, offensive, hateful, or illegal content.
