Forge of Traders Branding Guidelines - per our Brandbook in attached documents.Forge of Traders is a next-generation CFD proprietary trading firm built on the pillars of professional integrity, transparency, and operational rigour. Our guiding principle is “Trust Is Earned”
We prioritize consistent execution and verified payouts over marketing hype. All affiliate partners are required to uphold these institutional-grade standards.
1. Visual Identity & Standards
- Design Philosophy: We utilize a "Dark-Mode First" aesthetic to convey sophistication and professional authority.
- Color Palette: Our identity is built on high contrast. Use Forge Black (#0B0D10) for foundations and Forge Gold (#D4AF37) exclusively for highlights, achievements, and calls-to-action.
- Typography: The primary typeface is Poppins.
- Logo Usage: Always maintain the designated clear space around the logo. Do not distort, add unapproved effects, or use non-brand color variations.
- Imagery: Use dark, premium visuals with high-contrast lighting. Avoid generic "fintech" aesthetics or literal chart screenshots; abstract market visuals are preferred.
2. Tone of Voice & Messaging
- Our brand voice is clear, honest, supportive, and confident. We speak with the authority of industry veterans, not the aggression of market promoters.
- Key Themes: Emphasize "Discipline Over Hype," verified payouts, and sustainable long-term growth.
- Approved Phrases: "Trust is earned, never claimed" , "Built for traders who expect to get paid" , and "Rewarding genuine skill with real payouts".
- Messaging Pillars: All content should align with our core pillars: Trust & Payouts, Trading Discipline, Education & Progression, and Brand Authority.
3. Compliance & Prohibited Content
To protect our institutional reputation and maintain regulatory awareness, the following are strictly forbidden:
- "Get Rich Quick" Language: Avoid promises of easy money, guaranteed returns, or instant riches.
- Lifestyle Flexing: Do not use imagery of luxury cars, watches, mansions, or exaggerated wealth displays.
- Unrealistic Claims: Never make exaggerated claims regarding trader success rates or "hidden" quick wins.
- Direct Comparison on Price Alone: Focus on our superior value proposition, payout reliability, and fair rules rather than just low fees.
Failure to adhere to these guidelines may result in immediate program exclusion.
