| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | We operate on a "Last Click" attribution model |
| PPC Brand | | | Commissions are not paid if the sale is attributed to our official brand campaigns. |
| PPC Generic | | | Deduplicated against official generic search campaigns. |
| Email Advertising | | | Deduplicated against internal CRM and email marketing. |
| Display Advertising | | | Deduplicated against official retargeting and display ads. |
| Direct Partnerships | | | Deduplicated against direct institutional partnerships. |
| Price Comparison | | | |
| In House Publisher Programme | | | |
| Other Affiliate Networks | | | We do not pay double commissions across different networks. |
