Maeva

1) Brand Overview

Brand Name: Maeva

Category: Metabolic wellness and daily nutrition system designed with GLP-1 lifestyles in mind

What Maeva Sells:

Daily Nutrition Shakes for Men and Women

Boosters: Energy, Digestive, Beauty

Hydration: Probiotic Electrolyte sticks

Accessories: shaker and journal

Primary Brand Line: Stay Strong While You Slim Down

Positioning: Purpose-built for GLP-1 lifestyles, not one-size-fits-all nutrition. Delicious and easy to drink even when appetite is low. High protein to support lean muscle during reduced-calorie days.

2) Brand Purpose

Maeva exists to help people stay strong, nourished, and consistent during appetite-shifted or reduced-calorie routines, including those using GLP-1 medications. The brand focuses on practical, science-led nutrition support across muscle maintenance, energy, digestion, hydration, and appearance-related nutrition.

3) Brand Identity

Brand Vision

To be the most trusted daily nutrition system for people navigating modern weight-management routines and appetite changes, with a focus on consistency and clarity.

Brand Mission

To deliver a simple system that makes it easier to hit daily nutrition goals with complete meal replacements plus optional add-ins for personalized support.

Brand Values

Science-led practicality

Consistency over hype

Clear, transparent communication

Premium experience and trust

Supportive, non-judgmental messaging

4) Brand Voice and Tone

Maeva should sound:

Supportive and confidence-building

Clear and practical, not clinical

Modern and premium

Benefits-first, easy to understand

Tone examples you can model:

“A simple, satisfying way to stay strong while you slim down.”

“Designed with GLP-1 lifestyles in mind, suitable for anyone seeking smarter daily nutrition.”

“Stimulant-free energy support without caffeine or crashes.”

Avoid:

Miracle language or exaggerated promises

Medical or prescription framing

Anything implying Maeva replaces medication or produces guaranteed weight loss

5) Product Positioning and Naming Rules

Use product names exactly as listed by Maeva and keep the intent accurate.

Daily Nutrition Shakes

Daily Nutrition Shake for Men: meal replacement, 230 calories per serving, 25g protein. Positioning includes muscle maintenance, steady energy, stress resilience, digestive comfort.

Daily Nutrition Shake for Women: complete meal replacement, 200 calories per serving, 20g protein. Positioning includes lean muscle, steady energy, digestive comfort, beauty-from-within support.

Boosters

Energy Booster: zero calories, stimulant-free add-in. Supports steady energy, focus, stamina without caffeine or crashes.

Beauty Booster: low-calorie add-in focused on appearance-related nutrition support.

Digestive Booster: positioning should stay centered on digestive comfort support.

Hydration

Probiotic Electrolyte: 5 calories, zero sugar hydration sticks. Positioning includes electrolyte balance, cellular hydration support, and gut microbiome support.

Do not rename products into drug-like terms such as “Ozempic shake,” “GLP-1 medication alternative,” or “fat loss booster.”

6) Claims and Compliance Rules

This section is mandatory for all publishers.

You must NOT state or imply:

Maeva products diagnose, treat, cure, or prevent any disease

Maeva products are prescription drugs, GLP-1 medications, or contain GLP-1 agonists

Maeva products replace GLP-1 medications or medical care

Guaranteed weight loss, rapid weight loss, or medication-like outcomes

Claims about fixing GLP-1 side effects as medical outcomes

You MAY say:

Designed with GLP-1 lifestyles in mind

Supports nutrition consistency during appetite-shifted days

Supports muscle maintenance, steady energy, hydration, and digestive comfort as general wellness support

7) Brand Use Rules

You may:

Use approved Maeva creatives and copy supplied via Awin or provided directly by Maeva

Create original editorial content like reviews, comparisons, routines, and how-to guides if accurate and not misleading

Speak about Maeva, not as Maeva

You may not:

Impersonate Maeva or present yourself as official customer support

Create accounts, pages, or handles that look like official Maeva properties

Use Maeva branding to register domains or social handles

Remove disclaimers from approved creatives

Edit logos or packaging visuals in ways that change meaning or compliance context

8) Logo and Creative Guidelines

Keep logos clean, proportional, and unaltered

No stretching, recoloring, outlining, or adding effects

Do not recreate supplement facts, ingredient callouts, or label panels

Prefer linking to Maeva product pages or using approved assets instead of rebuilding visuals

9) Imagery Style

Use imagery that feels:

Clean, bright, modern

Minimal backgrounds

Product-forward, premium, and routine-based

Realistic wellness lifestyle, not extreme transformations

Avoid:

Medical imagery like needles, prescriptions, doctors in a clinical setting

Any imagery implying drug-like outcomes

10) Required Disclosures

Where required by law or platform rules, clearly disclose the affiliate relationship. Disclosures must be easy to notice and understand and should appear near the link or at the start of the content.

11) Customer Experience Standards for Publishers

When you represent Maeva, maintain:

Accurate pricing and offer language

No “exclusive deal” claims unless Maeva confirms exclusivity in writing

Clear expectations and honest framing

A premium presentation that does not look like an “official Maeva checkout” unless you are Maeva