Maeva — Awin Programme Terms & Conditions (Publishers)
1) Acceptance of terms
By applying to and/or participating in the Maeva affiliate programme (“Programme”), you (“Publisher”) agree to comply with these Programme Terms & Conditions, Awin’s platform terms/policies, and all applicable laws and regulations.
Maeva may update these Programme Terms & Conditions from time to time. Continued participation after changes are published constitutes acceptance of the updated terms.
2) Programme overview and publisher conduct
Maeva welcomes Publishers who add genuine value (content/editorial, creators/influencers, deal/voucher, loyalty/cashback, comparison, and other qualified partners) and comply with these terms. Maeva may approve or decline any application at its sole discretion, request changes to placements/content, and remove a Publisher for violations.
3) Brand, trademark, and domain restrictions (strict)
To protect consumers and the Maeva brand:
You may NOT:
Register, purchase, or use domains (including misspellings, reformulations, hyphenations, or confusingly similar names) that include “Maeva” or any Maeva trademarks/brand terms, or that imply an official relationship.
Create social handles/accounts that impersonate Maeva or suggest you speak “as” Maeva.
Use Maeva URLs in frames, iFrames, or masked/redirected URLs that hide the destination.
Misrepresent your relationship with Maeva, including presenting yourself as “official,” “authorized,” or “partnered” unless explicitly agreed in writing.
Consequence: immediate removal and reversal/withholding of commissions associated with the breach (including where the breach contributed to the sale or tracking).
4) Paid search (PPC) policy (best-practice default)
Non-brand PPC is permitted with guardrails. Brand PPC is prohibited unless Maeva provides written approval.
4.1 Brand keyword bidding (prohibited)
Without written approval from Maeva, you may NOT:
Bid on Maeva brand terms (including “maeva”, “maeva.co”, and misspellings/close variants).
Bid on branded product terms or branded campaign terms that Maeva identifies as “brand” (if communicated).
Use Maeva trademarks in ad copy, headline, display URL, or extensions in a way that suggests you are Maeva.
4.2 Non-brand PPC (permitted with guardrails)
If you run PPC on non-brand keywords, you must:
Use accurate, non-misleading ad copy and landing pages.
Avoid implying you are Maeva or an official Maeva channel.
Avoid “bridge pages” with no meaningful value (e.g., pages whose primary purpose is to funnel traffic to maeva.co without unique content, comparison, review, or benefit to the user).
Comply with all laws and platform policies.
4.3 Direct linking (restricted)
Unless explicitly approved in writing, no direct-linking from paid ads to maeva.co. Use your own landing page that provides meaningful content/value.
Maeva may require additional constraints (negatives, match types, geo, copy, landing-page rules) if issues arise.
5) Voucher / promo code policy (strict)
Only promo codes provided to you by Maeva or made available to you via Awin programme tools/communications are permitted.
You may NOT scrape, guess, generate, crowdsource, or publish unverified codes.
You may NOT promote “sitewide” or “automatic discount” claims unless explicitly authorized.
You may NOT promote influencer/ambassador codes unless Maeva explicitly confirms they are commissionable.
Transactions using unauthorized or non-commissionable codes may be declined, and repeated violations may result in removal.
6) Commission eligibility, attribution, and exclusions
Commissions are payable only on validated, eligible, completed orders that are tracked in Awin in accordance with the Programme’s attribution rules shown in Awin.
Commission is not paid on:
Cancelled orders, refunds, chargebacks, fraudulent/abusive orders, or non-collected shipments
Taxes, shipping, duties, tips, gift wrap, and other non-product fees
Resale/wholesale/bulk arrangements unless pre-approved in writing
Any order obtained through prohibited methods or in breach of these terms
Maeva reserves the right to reverse/decline commissions where the underlying order is not eligible or violates these terms.
7) Validation window and reversals (60 days)
Maeva validates transactions within 60 days from the transaction date to account for fraud checks, cancellations, and returns.
If an order is returned/refunded (in whole or in part), the related commission may be reversed or adjusted accordingly.
8) Cookie period
The cookie period for this Programme is as displayed in the Awin programme settings/contract. Publishers are responsible for reviewing the current cookie period shown in Awin.
9) Prohibited promotional methods (zero tolerance)
You may NOT engage in or facilitate:
Cookie stuffing, forced clicks, click injection, ad stacking, hidden iframes, pixel stuffing, or any technique that artificially triggers tracking
Deceptive “click to reveal” or similar mechanics primarily designed to drop cookies (rather than deliver genuine value)
Misleading claims about price, discounts, availability, or product benefits
Spam (email, SMS, DMs), unsolicited bulk messaging, or deceptive “alerts”
Adult, hateful, violent, illegal, or otherwise unsafe content environments
Incentivized traffic (cash, gifts, rewards, points) unless explicitly approved in writing
10) Content, claims, and compliance (health-related rules)
Maeva products must be promoted responsibly.
You must:
Ensure claims are truthful, not misleading, and appropriately qualified
Comply with all applicable advertising and consumer protection laws
You may NOT:
Claim Maeva products “treat”, “cure”, or “prevent” diseases
Imply Maeva is a prescription drug or a replacement for medication
Make unsubstantiated “guaranteed weight loss” or medical claims
11) Required disclosures (affiliate relationship)
Where required by law or platform rules, you must clearly and conspicuously disclose that you may earn a commission or receive compensation from purchases made through your links (websites, email, social, video, etc.). Disclosures must be easy to notice and understand.
12) Email marketing (allowed with conditions)
Email marketing is permitted only if:
Your recipients have provided lawful permission (opt-in) where required
Emails are not deceptive and include required disclosures and unsubscribe mechanisms
You do not use “From” names, subject lines, or creative that impersonates Maeva
Maeva may request examples prior to large-scale campaigns.
13) Social media / influencer marketing (allowed with conditions)
Social promotion is permitted if:
You do not create accounts that impersonate Maeva
You clearly disclose the affiliate relationship in a prominent way
You do not speak “as” or “for” Maeva—only “about” Maeva
You follow platform rules and all applicable laws
14) Creatives and brand use
Use only Maeva-approved creatives/assets provided via Awin or directly by Maeva unless you have written approval to create your own.
You may not materially alter logos, banners, product imagery, or copy in a way that changes meaning, removes disclaimers, or creates non-compliant claims.
Do not hardcode creatives if it prevents updates; if hardcoding is necessary, request approval first.
15) Software, browser extensions, toolbars, and apps (prohibited unless approved)
You may NOT promote Maeva via browser extensions, toolbars, plug-ins, or software/apps that trigger affiliate tracking (including auto-apply coupon tools or auto-redirect behavior) unless Maeva provides explicit written approval for that method.
16) Sub-affiliates and undisclosed networks
You may not run Maeva offers through sub-affiliate networks, publisher aggregation, or undisclosed sub-partners without Maeva’s prior written consent. If approved, you remain responsible for ensuring sub-partners comply with these terms.
17) Consequences of breach
If you breach these terms, Maeva may (at its discretion):
Reverse or withhold commissions associated with the breach
Suspend or remove you from the Programme
Request removal/correction of content
Pursue additional remedies as appropriate
18) Support and contact
For approvals (PPC exceptions, incentives, extensions), offer requests, or compliance questions, contact the Maeva affiliate programme team via Awin messages (preferred) or the contact details listed in our Awin profile.