About Peta Jane Beauty:
Peta Jane Beauty delivers award-winning self-tanners for a flawless natural color, plus skincare essentials for healthy, radiant skin that looks and feels amazing.
Created by Peta Murgatroyd, TV personality & pro dancer, PJB offers easy-to-use at-home tanning products that provide a natural looking tan. With a mission to promote self-confidence, Peta Jane tanners deliver a beautiful natural color. Made in the USA with organically derived ingredients, PJB will give you a radiant, sun-kissed glow without the harmful effects of UV damage.
Brand Voice:
Peta Jane Beauty is effortless, confidence-boosting, and skin-first.
Our tone is:
- Warm, approachable, and modern
- Educational without feeling clinical
- Aspirational but never intimidating
Avoid anything overly promotional, gimmicky, or fear-based.
Messaging Pillars:
When creating content, we encourage leaning into:
- Skin-forward tanning (natural, seamless, never orange)
- Ease + innovation (mists, gradual formulas, mess-free application)
- Real-life results (everyday routines, subtle glow, buildable color)
- Confidence over perfection
Brand Values:
- Celebrity Backed - Founded by Dancing With the Stars pro-dancer, Peta Murgatroyd.
- Efficient Formulas - Our formulas are packed with effective ingredients that deliver real results.
- Relatable - We embrace a cheeky & playful energy while staying relatable and aspirational.
Cashback & Coupon Partner Guidelines
Cashback Partners
We actively work with cashback partners as part of our affiliate strategy.
- Cashback offers must reflect approved, on-site promotions only
- Messaging should remain brand-led and product-focused
- No stacking or unapproved incentive layering
Coupon / Code Sites
At this time, Peta Jane Beauty does not partner with coupon-only or deal-aggregator sites.
- No scraping or listing of unapproved codes
- No “promo code” or “discount code” SEO pages
- No code leaks or third-party generated offers
We prioritize long-term brand equity over frequent discounting and reserve promotional codes for controlled campaigns.
