Important Note: All marketing materials must be free of misspellings (including the brand name) and must not contain false, misleading, or inaccurate statements about our products or services. Content must not damage or undermine the reputation of our brand in any way. All promotions and communications must comply fully with our brand guidelines.
Approved Brand Colours
- Primary Colour: #391749
- Secondary Colour: #00B3A3
- Neutral / Dark Accent: #424242
- White: #FFFFFF
Colour Rules
- Specscart brand colours must be used exactly as provided.
- Colour consistency is essential across all assets.
- Avoid introducing unapproved colours that weakens the Specscart identity.
CTA (Call-to-Action) Guidelines - All CTA buttons must use #00B3A3 as the background colour.
CTA text must always be #FFFFFF (white). - Do not use alternative colours for CTA buttons.
Heading & Text Colour Rules
- Headings must appear in either:
- #391749 (primary colour), or
- #FFFFFF when placed on dark backgrounds.
- Body text should typically use #424242 for readability.
Avoid using multiple colours within a single heading.
Colour Application
Specscart brand colours must be used exactly as provided in official brand assets.
Colour consistency is essential across all assets.
Avoid using unapproved colours in a way that competes with or weakens the Specscart identity.
Typography
Segoe UI is the official and primary font for Specscart.
Use only the fonts approved by Specscart for marketing and promotional materials.
Typography should be clean, readable, and consistent across platforms.
Maintain clear hierarchy in headings, subheadings, and body text.
Logo Rules
Only approved Specscart logos may be used.
Logos must always appear sharp, clear, and proportionally correct.
Do not modify the logo’s shape, colours, or orientation.
The logo should never be recreated, redrawn, or stylised.
Leave sufficient space around the logo so it stands out and remains uncluttered.
Avoid placing the logo over busy backgrounds or low-contrast colours.
