Sunday Littles – Brand Guidelines (Quick Reference)
Brand Essence
Warm, nostalgic, intentional
Rooted in slow moments, storytelling, and family rituals
Premium but approachable — never loud or trendy
Emotional, not gimmicky
Visual Style
Light, natural lighting (prefer daylight over studio)
Soft, neutral backdrops (cream, oat, warm wood, linen, muted pastels)
Minimal clutter — product should feel calm and elevated
Cozy, lived-in environments (beds, couches, nursery, morning routines)
Avoid: harsh lighting, busy backgrounds, neon colors, heavy filters
Product Presentation
Pajamas are the hero
Show movement, comfort, and real wear (sitting, cuddling, playing, winding down)
Family moments > posed shots
If licensed or collaborative, keep Sunday Littles product front and center
Tone of Voice
Gentle, thoughtful, mother-to-mother
Emotional but grounded
Confident, never salesy
We love:
“slow mornings,” “comfort is a love language,” “made to last,” “everyday rituals”
Avoid: hype language, urgency-heavy copy, slang, aggressive CTAs
Color Palette
Soft neutrals, warm whites, muted tones
Pastels used sparingly and intentionally
No high-contrast or overly saturated colors
Logos & Branding
Use provided logos only (no resizing, recoloring, or distortion)
Keep logo placement subtle
No overlays or text competing with the logo
Values to Reflect
Longevity over fast fashion
Thoughtful consumption
Care for children and parents
Emotional connection and trust
Do / Don’t Summary
DO
Highlight comfort, softness, and longevity
Capture authentic family moments
Keep styling simple and timeless
DON’T
Over-style or over-edit
Use loud graphics or text-heavy layouts
Frame the brand as trendy or disposable
