The term “SNIPES” may not be booked as a keyword on search engines — neither alone nor in combination with other words and / or group brands. This applies both to result links and to special placements outside the displayed search results.
Affiliates are not allowed to book SNIPES’ proprietary brand keywords on Google or other search engines.
Booking typo keywords or keywords that slightly deviate from the original term is also prohibited (e.g., Snips, Sipes, Snnipes, Snpes …). Therefore, in SEM campaigns, the brand name SNIPES and its variations / typos must additionally be added as negative keywords using the Negative Broad option. These terms and their misspellings may not be used in search ads. It is also prohibited to use domain names that directly or indirectly infringe the trademark rights of SNIPES.
