For Art’s Sake is a London based luxury eyewear and jewellery brand. Please follow these branding guidelines when promoting us.
Brand name: Always write as “For Art’s Sake”. Do not abbreviate or change the spelling.
Positioning: Luxury, design led, art meets fashion. Avoid discount heavy or “bargain” style messaging.
Tone of voice: Confident, warm and stylish. Avoid slang, shock tactics or anything that feels cheap or aggressive.
Logo: Use only official logos and creatives supplied by For Art’s Sake or via Awin. Do not stretch, crop or recolour the logo.
Imagery: Use high quality lifestyle and product imagery provided by us. Do not add heavy filters, text overlays or graphics that change the look and feel of the brand.
Environments: Do not place our brand next to adult content, gambling, illegal content or anything that could harm a premium fashion brand.
Discounts and voucher codes: Only promote official offers and codes provided by For Art’s Sake. Do not invent or guess discounts.
If you are unsure whether a placement or creative is on brand, please contact us through Awin for approval.
