Tirtir UK Branding Guidelines
Tirtir UK is committed to maintaining a consistent and professional brand image. Affiliates are asked to adhere to the following branding guidelines when promoting our products:
1. Logo Usage
Logo: Affiliates may use the official Tirtir UK logo only in its original form, without any alterations or modifications (e.g., no stretching, color changes, or distortion). The logo must be placed on clear and appropriate backgrounds to ensure visibility.
Clear Space: Maintain sufficient clear space around the logo to preserve its integrity. This means no text or images should appear too close to the logo.
2. Colors
Primary Colors: [Insert official Tirtir UK colors, e.g., #000000 for black, #FFD700 for gold].
Secondary Colors: [Insert additional colors, if applicable].
Usage: Always use the correct color codes when reproducing Tirtir UK visuals to maintain brand consistency.
3. Typography
Primary Font: [Insert font name, e.g., Helvetica Neue].
Secondary Font: [Insert secondary font, if applicable, e.g., Arial, Times New Roman].
Usage: Use the approved fonts for all promotional material. Do not use third-party fonts unless permitted.
4. Imagery and Visuals
Product Images: Use only high-quality product images provided by Tirtir UK or Awin. Ensure that product images are displayed in their entirety and not cropped or altered in any way.
No Stock Imagery: Do not use generic stock photos or images unrelated to Tirtir UK products unless approved by Tirtir UK.
5. Tone of Voice
Brand Voice: Tirtir UK maintains a professional yet approachable and sophisticated tone in all communications. We aim to be informative, customer-focused, and passionate about our commitment to quality skincare.
Do not: Use aggressive or pushy sales language. Keep the messaging aligned with the premium nature of the brand.
6. Social Media Guidelines
Tagging: Affiliates are encouraged to tag @TirtirUK on social media posts where appropriate.
Hashtags: Use hashtags like #TirtirUK, #KoreanBeauty, #SkincareRoutine when promoting Tirtir UK products.
7. Approval Process
Any use of Tirtir UK’s branding materials beyond the provided assets must be pre-approved by the Tirtir UK team to ensure consistency.
