Serafim

Serafim

Program Terms

Policy Definition Yes No Additional Information
If publishers promote you via PPC, will they be entitled to full commission?Publishers may run PPC campaigns and will receive full commission, provided that all ad content complies with brand guidelines and does not infringe on trademark terms or mislead users.
If publishers directly link to your website from search engines, will they receive full commission?Direct linking from paid or organic search results to our website is permitted, and publishers will receive full commission on valid referred sales.
If publishers use your brand name in their display URL, will they receive full commission?Use of the brand name in the display URL is acceptable, as long as the ad text is not misleading and adheres to our brand usage policy.
If publishers use your brand name in their paid search title and description, will they receive full commission?
If publishers add your brand name into their negative keyword list, will they receive full commission?Adding the brand name as a negative keyword is encouraged to prevent unwanted brand bidding conflicts and will not affect commission eligibility.
If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone)
If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone)
If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile)Publishers may bid on combined brand + generic terms (e.g., “[Brand] accessories”) if the ad clearly promotes relevant content and follows paid search policy.
Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms?
For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines?
GoogleSales generated through approved Google Ads campaigns are eligible for commission, provided all activities comply with our paid search terms and do not violate brand keyword restrictions.
Yahoo
Bing
Other
Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission
If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission?
If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account?CSS Shopping Ads must be tracked via a separate publisher account to ensure clear attribution, accurate reporting, and compliance with paid search and brand bidding policies.