Wamsutta (US)

Wamsutta (US)

Program Terms

Brand Representation

  • Always refer to the brand as Wamsutta (spelled correctly, capitalized).
  • Do not alter, abbreviate, or stylize the brand name in any unauthorized way.
  • Do not use outdated logos, legacy brand marks, or third-party-created visuals.

     

Approved Assets

  • Use only approved images, product photography, and brand materials provided in the AWIN asset library or directly by Wamsutta.
  • Do not edit, retouch, or modify product imagery beyond standard cropping or resizing.
  • Lifestyle context is allowed, but images should not imply false partnerships or create misleading narratives.

     

Tone & Messaging

  • Maintain a premium, elevated, confident, and modern tone reflective of a heritage home brand.
  • Product claims must be factual, accurate, and consistent with official Wamsutta messaging.
  • Do not use exaggerated claims, misleading pricing language, or unverified product benefits.

     

Pricing & Promotions

  • Affiliates must publish accurate and current pricing at the time of posting.
  • Only promote active, approved offers supplied by Wamsutta.
  • The use of unauthorized coupon codes is not permitted and may result in commission reversal.

     

Restrictions on Brand Use

  • Do not use the Wamsutta name or logo in:
    • Paid search ad copy, titles, or display URLs
    • Domain names, social handles, or vanity URLs
    • Audio/visual ads without written approval
  • Do not imply endorsement, sponsorship, or partnership beyond the affiliate relationship.

     

Content Standards

  • Published content must be high-quality, brand-safe, and appropriate for all audiences.
  • Wamsutta products may not appear next to content involving:
    • Adult material
    • Hate or extremist content
    • Political messaging
    • Illegal activities
  • FTC-compliant disclosures must be present in all affiliate content.

     

Social Media Promotion

  • When posting on social channels:
    • Tagging the brand is allowed only when appropriate and accurate.
    • Influencers must use proper disclosure (#ad, #affiliate, etc.).
    • Do not misrepresent the relationship with Wamsutta.

       

Brand Protection

  • Affiliates must not create coupon, deal, or discount pages unless explicitly authorized.
  • Misuse of brand IP, unauthorized affiliates, or non-compliant content can result in removal from the program.