Ficks Branding GuidelinesThank you for helping us share the Ficks story. To keep our brand represented consistently across all channels, please follow these simple guidelines when promoting Ficks Cocktail Mixers.
Brand Overview
Ficks is a premium cocktail mixer brand founded in California with one goal — make better cocktails easier. We craft all-natural, low-sugar mixers that deliver bar-quality flavor with none of the junk. Every bottle is designed for balance, refreshment, and a clean finish.
Logo & Visual Assets
Only use official Ficks logos and product images provided in the Awin asset library or through the Ficks marketing team.
Do not alter, crop, stretch, or recolor logos.
Do not place the logo on backgrounds that reduce visibility or legibility.
The logo should always appear clear, uncluttered, and with adequate spacing.
If you need additional high-resolution images or formatted logos, please contact us — we’re happy to share product and lifestyle photography.
Color Palette
Our signature color is Ficks Deep Teal (HEX: #1C5D5C), paired with clean whites and subtle gold or silver accents. When possible, use light, neutral backgrounds that let the bottle and color details stand out.
Tone of Voice
When writing about Ficks:
Keep the tone elevated but approachable — we’re premium, not pretentious.
Focus on premium ingredients, flavor balance, and craftsmanship.
Avoid claims related to health benefits or alcohol content (Ficks is a non-alcoholic mixer).
You may describe Ficks as:
“Bar-quality cocktail mixer”
“Lower in sugar than industry standard cocktail mixers"
Do’s
✅ Use official product photography and copy.
✅ Highlight premium packaging and clean ingredients.
✅ Pair Ficks with entertaining, gifting, or cocktail lifestyle content.
Don’ts
🚫 Do not use or create Ficks logos without approval.
🚫 Do not reference competitors or imply health or functional claims.
🚫 Do not create fake discount codes or redirect traffic.
🚫 Do not use imagery that misrepresents the product (e.g., alcohol bottles with Ficks branding).
Contact
For questions, media requests, or additional assets, please reach out to:
Email: press@ficksdrink.com
