| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content |  |  | Core focus — blogs, media, and creators producing lifestyle, recipe, or beverage content. |
| Coupon Code | | | |
| E-mail | | | Allowed for affiliates who follow CAN-SPAM and disclose affiliation clearly. |
| Loyalty | | | |
| Search | | | Non-brand PPC allowed; brand/trademark bidding and direct linking are prohibited. |
| Behavioural Retargeting | | | Only if coordinated transparently; must not conflict with your internal paid media. |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Publishers must not promote adult, obscene, or age-restricted content, make health claims, or depict alcohol consumption. All activity must align with FTC disclosure and Ficks brand guidelines. |
