| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Allowed. Must not bid on Sky brand terms. No unauthorized coupon messaging. Must use approved tracking links and comply with all program terms |
| Content | | | Allowed and preferred. Reviews, style edits, gifting guides, and outfit inspiration are welcome. Please use approved brand assets when available |
| Coupon Code | | | Allowed only with approved codes. No code scraping, no ‘click to reveal’ unless a valid code exists, no implying discounts that aren’t live. No bidding on ‘Sky coupon/promo code’ or brand terms |
| E-mail | | | Allowed with prior written approval. Must be opt-in lists, CAN-SPAM compliant, and clearly identify the publisher. No brand bidding or misleading subject lines |
| Loyalty | | | Allowed. Must not use unapproved codes or misrepresent discounts. No trademark bidding |
| Search | | | Allowed on generic, non-brand keywords only. No bidding on Sky / ShopSky / shopsky.com or misspellings/variations, and no use of our trademark in ad copy, titles/descriptions, or display URLs |
| Behavioural Retargeting | | | Allowed pre-approved only. Must retarget users already driven by the publisher and not create overlap with our own retargeting. No brand bidding |
| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | No adult, explicit, or age-restricted content placements. No hate, harassment, or unsafe content. No misleading claims about pricing, availability, or discounts. No use of our trademark or brand terms in paid search. Coupon sites may only promote approved codes and must not scrape or imply offers |
