AlfredCamera – Affiliate Branding Guidelines
These guidelines ensure that all AlfredCamera affiliates promote the brand accurately, consistently, and in compliance with Awin and AlfredCamera marketing standards.
1. Brand Overview
AlfredCamera is a smart home security solution that turns mobile devices into security cameras. Our brand voice is friendly, trustworthy, and focused on accessible, user-friendly home security.
Core Values:
- Simplicity
- Security & privacy
- Reliability
- Human-centered support
Affiliates must communicate AlfredCamera in a way that aligns with these principles.
2. Approved Brand Assets
Use Only Official Logos
Affiliates may use:
- Official AlfredCamera logo
- AlfredCamera icon/app icon
- Product lifestyle images provided by us
- Screenshots from the official website or app store pages
Do Not Use
- Modified, recolored, distorted, stretched, or recreated logos
- Old branding or outdated app screenshots
- Low-quality or AI-generated versions of our logo
If you need brand assets, please request via your Awin message center or marketing@alfred.camera
3. Brand Messaging Guidelines
Approved Descriptions
You may use the following approved language:
Short Copy:
- “AlfredCamera turns your old smartphones into a smart home security camera.”
- “A simple, affordable home security solution for everyone.”
Long Copy:
- “AlfredCamera is a user-friendly home security app that transforms spare phones into security cameras with motion detection, live streaming, and instant alerts. Trusted by millions of users worldwide.”
Messaging Do’s
✔ Highlight ease of use
✔ Mention core features (motion detection, live feed, night vision, alerts)
✔ Emphasize accessibility and affordability
✔ Use a supportive, reassuring tone
Messaging Don’ts
❌ Do not make safety guarantees (“100% crime prevention”)
❌ Do not use fear-based messaging (“Stop burglars immediately!”)
❌ Do not claim law-enforcement capabilities
❌ Do not use misleading “free forever” claims (unless referencing free version accurately)
4. Product Claims — What You Can and Cannot Say
✔ Allowed Claims
- App-based home security
- Motion detection alerts
- Live video feed
- Multi-device support
- Cloud storage (where applicable)
- Affordable alternative to hardware cameras
❌ Not Allowed
- Medical or emergency claims
- Claiming AlfredCamera guarantees safety or prevents break-ins
- Claims about hidden spying, covert recording, or illegal surveillance
- Claims that violate Apple/Google App Store wording policies
5. Tone of Voice
Affiliates should maintain a tone that reflects the brand:
Use
- Friendly
- Helpful
- Positive
- Trustworthy
- Clear/simple explanations
Avoid
- Alarmist language
- Sarcasm or humor that undermines safety
- Technical jargon without plain-language support
6. Coupon, Discount & Deal Presentation
Affiliates May:
✔ Promote authorized coupon codes only
✔ Clearly label discounts and expiration dates
✔ Use official brand tone in coupon descriptions
Affiliates Must Not:
❌ Invent fake coupons
❌ Promote expired or unauthorized promo codes
❌ Use “hijacked coupon” browser extensions
8. Content & Creative Standards
Blog, Review, or Video Content
✔ Must be accurate and fact-based
✔ Must include a genuine review or explanation
✔ Must not exaggerate or use misleading claims
Thumbnail & Social Image Guidelines
✔ Use clean, bright imagery
✔ Use official logos only
✔ Avoid fear-based imagery (e.g., burglars, weapons, dark alleys)
9. Legal & Compliance Guidelines
FTC/ASA Disclosure Required
Affiliates must make it clear that:
- They may earn a commission through affiliate links
- Disclosures must be placed at the top of articles or near links
Examples:
- “This post contains affiliate links. I may earn a commission if you make a purchase.”
- “As an Awin affiliate, I may receive commissions from qualifying purchases.”
Privacy & Security
Affiliates must not encourage:
❌ Illegal surveillance
❌ Secret recording without consent
❌ Violations of privacy laws
10. Things Affiliates Must Never Do
- Modify AlfredCamera branding
- Present fake features or promises
- Portray AlfredCamera as a spy tool
- Bid on brand keywords
- Use copyrighted materials without permission
- Use aggressive fear-based marketing
- Link to pirated or unsafe APKs
- Represent themselves as the official AlfredCamera brand
11. Contact for Creative Approvals
For approvals, custom creatives, or high-resolution assets:
📧 marketing@alfred.camera
📩 Or message us directly via Awin Program Inbox
