Key Brand Messages
Luxury-inspired fragrances without the luxury price tag
Up to 25% oil concentration for long-lasting performance
Premium packaging and presentation
Trusted celebrity backing from Shane & Sheena Lynch
Logo & Name Usage
Always refer to the brand as “Amen Fragrances” (never “Amen Perfume” or “Amen Co.”).
Messaging & Compliance
Do not describe Amen as “designer”, instead use “designer-inspired” or “inspired by luxury fragrances.”
Do not reference competitor brand names in ad copy or meta titles unless pre-approved.
Do not claim official partnerships with luxury brands; Amen operates independently.
All product claims must reflect official Amen descriptions (e.g., “long-lasting,” “premium oil concentration”).
