Approved Messaging
These are the specific phrases we use to talk about our brand and services.
To keep a consistent brand voice, it’s important that everyone at Blys uses the approved language at all times.
Brand Tagline
Self-care, your way.
Mission
Short: Making self-care accessible.
Long: We exist to make self-care accessible. Because when we prioritise our wellbeing we lead healthier, happier lives.
Accessibility
Short: Self-care, your way.
Long: Self-care shouldn’t be scary or expensive. We’re here to cut through the ‘woo woo’ to bring you self-care, your way. Tailor your wellbeing to work with your schedule and your needs, all from the comfort of your home.
In-home
Short: In-home massage, beauty and wellness.
Long: Book an in-home massage, beauty or wellness treatment with a qualified professional that comes to you—with everything they need!
Seamless
Short: We make self-care simple. No travel, no wait times, no phone calls, just Blys.
Long: Self-care simplified. With Blys you can say goodbye to waiting on hold, sitting in traffic or rushing to take out cash. We bring you self-care, your way with a stress-free booking experience and service delivered to your door, same day.
Timing
Short: Self-care on your schedule. Book ahead or same day, 6am - Midnight, 7 days.
Long: Experience self-care on your schedule. Whether you’re stuck working late at the office, or trying to reclaim some me time during your day, Blys will come to you when it works for you. Book ahead or same day, 6am - Midnight, 365 days a year.
Quality
Short: Providers on Blys are the best in the biz. Independent, highly skilled and carefully vetted.
Long: We work with the best in the biz. All providers on Blys are independent, highly skilled and carefully vetted to ensure you receive an amazing self-care session.
Trusted
Short: Join 150,000+ blyssed-out ck and over 50,000 5 star reviews.
Long: We care about your wellbeing. Join our community of over 150,000 blyssed out clients and over 50,000 5 star reviews. Our dedicated customer support team will make prioritising self-care easier than ever, so you can spend less time booking and more time blyssing out.
Messaging considerations
Messaging around clients and providers
When referring to clients on the Blys platform use ‘our community’
When referring to service providers, always use the term “provider” or “service provider.” Do not use the term practitioner.
Use alternate titles if you are referring to specific service Massage' and 'Facial', it should be 'therapist'
'Nails', it should be 'nail technician'
'Physiotherapy', it should be 'physio'
'Yoga 'and 'Pilates', it should be 'instructor'
'Personal training', it should be 'trainer'
'Hair', it should be 'stylist'
'Makeup', it should be 'artist'
Never refer to service providers as ‘Blys service providers’ or ‘Blys therapists’ or ‘Blys physio’ as this creates confusion around whether they are employed by Blys, which they are not.
Words to use
In-home
Self-care (this is the preferred word to use when referring to our services).
Wellness (wellness is the secondary word to use when referring to our services).
Words to avoid
Masseuse / Masseur
Pamper/ Treat/ Special gift etc. (Remember Blys is about reclaiming self-care, not seeing it as a one-off experience.)
Messaging around how Blys operates as a platform
Please make note of the following for all queries on how Blys operates, and how Blys works with the providers on our platform.
Blys is NOT a message service
Blys is NOT a massage therapist
Blys does NOT offer massage services
Blys IS a software technology business
Blys IS a booking platform
The service Blys provides is THE PLATFORM
Providers DO NOT work for Blys
Providers are SELF-EMPLOYED - they run their own businesses
Providers use the Blys platform to find work and clients
