| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Allowed if the site is reputable and uses only authorised codes/offers. |
| Content | | | Preferred partners: lifestyle, wellness, beauty, travel, blog/editorial. |
| Coupon Code |  |  | |
| E-mail | | | Must send to opted-in audiences only; no spam or purchased lists. |
| Loyalty | | | Cashback, points, and loyalty platforms allowed. |
| Search | | | |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Publishers must not promote Blys alongside adult, hateful, illegal, violent, or unsafe content. No PPC of any kind is permitted. No fabricated/expired voucher codes. No impersonation of Blys or misleading claims. Websites must be high quality, active, and |
