Terra Quirk Branding Guidelines for Affiliates
Brand Voice & Messaging:
- Use our tagline "Natural. Bold. Unapologetically you!" when appropriate
- Emphasize authenticity over perfection - real skin, honest experiences
- Focus on education about natural ingredients vs. synthetic alternatives
- Highlight ECOCERT certification and 99% plant-based formulations
Visual Guidelines:
- Show products in natural, unfiltered settings
- Avoid heavily edited images that don't represent real skin
- Use natural lighting when possible
- Include Terra Quirk packaging in shots to maintain brand recognition
Content Requirements:
- Always tag @terraquirk and use #TerraQuirk hashtag
- Include your unique discount code in all promotional content
- Direct followers to www.terraquirk.com
- Mention specific ingredients (Bakuchiol, stable Vitamin C, peptides, etc) when relevant
What to Avoid:
- Medical claims or promises of specific results
- Negative comparisons with other brands
- Overly filtered or unrealistic beauty standards
- Generic beauty content that doesn't reflect our natural, authentic values
Brand Values to Reflect:
- Sustainability and environmental responsibility
- Individual beauty and self-expression
- Science-backed natural ingredients
- Transparency in formulations and business practices
