| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content | | | |
| Discount Code |  |  | |
| Email | | | |
| Loyalty | | | |
| Search | | | |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | No Direct POM Advertising: Publishers must NOT mention specific Prescription-Only Medicines (POMs) in ad copy, titles, or social media posts. Focus must be on the "Consultation Service" or "Online Pharmacy Service."
Age-Restricted Content: Publishers must not promote UK Meds on websites that contain adult content, gambling, or illegal/unregulated substances.
No Medical Claims: Publishers must not make "guaranteed results" claims or suggest that a medical consultation is unnecessary.
No Bidding on "Blacklisted" Keywords: Bidding on specific drug names (e.g., Mounjaro) on any search engine is strictly prohibited and will result in immediate removal from the program.
Social Media Compliance: All social media posts must be factual and educational, including an "ad" disclosure (e.g., #ad) |
