When it comes to our core colours, we like to keep it clean. Pure black and white and a pristine light grey are our go-to
tones for backgrounds, fonts and features.
Fonts:
- Zegna Helveesti - Website & App
- Helvetica Neue - Ads & Email
- Richmond Display Light - Ads & Email
Our photography is the embodiment of ARNE in every shot. Clean, minimal and considered whether thats against our iconic steel backdrop or on a real-world location.
Tone of Voice - For our marketing communications, we like to keep it simple and straight to the point. No cryptic captions, no lame quips, and no over-complicated language.
