| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | We operate a last-click attribution model with de-duplication against other paid channels where applicable. |
| PPC Brand | | | Brand PPC clicks from in-house campaigns take precedence over affiliate PPC unless pre-approved. |
| PPC Generic |  |  | |
| E-mail Advertising | | | In-house email campaigns take precedence if they are the last click before conversion. |
| Display Advertising | | | In-house display campaigns take precedence if they are the last click before conversion. |
| Direct Partnerships | | | Directly negotiated media partnerships take precedence. |
| Price Comparison | | | |
| In House Publisher program | | | Direct Axonall publisher programme sales take precedence. |
| Other Affiliate Networks | | | Commission is only payable through the channel where the original click occurred. |
