Branding Guidelines
Affiliates must represent Net Positive in a way that aligns with our clean, health-first brand values. Please follow these guidelines when promoting our products:
Brand assets and identity
- Do not alter or distort our logo. Use only approved brand assets — including logos, product imagery, lifestyle photography, and video — provided through our affiliate portal or upon request. Use of any imagery not provided through these channels (including scraped product photos, customer-generated content, or competitor-adjacent imagery) requires written approval.
- Affiliates may not create websites, landing pages, or social media accounts that appear to be owned by, operated by, or officially affiliated with Net Positive.
- Any use of our brand name in domains, display URLs, or social media handles must be pre-approved in writing.
Health and product claims
- Do not make unsubstantiated health or medical claims about Net Positive products.
- Do not use language that implies our products cure, treat, prevent, or diagnose any medical conditions.
- Avoid using overly sexualized imagery or messaging in promotions. All creative content (including blog posts, videos, and paid placements) should maintain a tone that is respectful, modern, and empowering.
Disclosure and FTC compliance
- Affiliates must clearly and conspicuously disclose their affiliate relationship with Net Positive in all promotional content, in compliance with the FTC Endorsement Guides. Use #ad, #affiliate, #sponsored, or equivalent disclosure language placed prominently — not buried in hashtag stacks or below the fold.
Voucher and promotional code usage
- Voucher codes provided to affiliates are issued for a specific publisher's use only. Affiliates may not:
- Use voucher codes that have not been explicitly issued to them
- Distribute or repost voucher codes belonging to other affiliates, influencers, or partners (including codes managed through our Aspire creator platform)
- Submit Net Positive voucher codes to public coupon aggregator sites (e.g., RetailMeNot, Honey, Coupons.com, SimplyCodes, or similar)
- Unauthorized voucher code use is a breach of program terms and will result in commission decline, removal from the program, and potential clawback of paid commission.
Contact
For questions or access to brand assets, please contact us at natalia@wearnetpositive.com.
