| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Allowed on a case-by-case basis. Must not mislead customers about pricing or promotions. |
| Content | | | Encouraged. Blog posts, reviews, and wellness-related content are highly preferred.
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| Coupon Code |  |  | |
| E-mail | | | Must comply with CAN-SPAM. No purchased or scraped lists. Email creatives must be pre-approved.
|
| Loyalty | | | Must clearly represent the offer and not mislead users. Subject to review.
|
| Search | | | Brand bidding is not allowed. Non-branded keywords only. Pre-approval required for all PPC activity.
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| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | We do not allow promotion through websites or content that includes:
Adult, sexual, or explicit content
Hate speech or discrimination
Promotion of drugs, alcohol, or tobacco
Claims that violate FDA or FTC guidelines
Any misleading or deceptive advert |
